We apply Rogers' "Diffusion of Innovations" framework to track how the book "Autobiography of a Yogi" (1946) and the underlying Dwapara cosmology have spread through Western consciousness over the past roughly 80 years, or four generations. Yogananda and Kriyananda knew that in an age of energy, you need to speak the age's language. Yogananda called yoga a science. He sought out scientists as validators, and quietly built what we'd now recognize as a platform — subscription lessons, national lecture tours, ashram nodes, brand-controlled content. Kriyananda made it explicit. He wrote management books, set up a publishing house, retreat businesses, and created a community as a startup. Neither saw this as a compromise. The business tools and scientific framing weren't a wrapper around the teaching — they were how a Dwapara Yuga idea moves through a Dwapara Yuga age. The families of Daya and Tara Mata had participated in an earlier wave of innovation around the prophet Joseph Smith.